Technology trend awareness as a skill refers to being mindful of the technology that is recently
becoming popular and is readily accepted in the market or industry. It also encompasses one’s
ability to recognize and understand the usefulness of any such technology for the success of his
business.
Importance of technology trend awareness
• Enhancing your visibility to the customers. Technology trend awareness
helps you identify what your customers are mostly spending their time with so that you can connect
with them easily.
• Increasing opportunities with new ideas and new ventures. Technology
trend awareness doesn’t necessarily help with marketing alone. It increases opportunities to
improve other areas as well. ‘Lean manufacturing’ is a good example of improvements
through technology trend awareness skills.
Way to improve the technology trend awareness skill:
Following are some ways in which you can try and keep yourself updated to improve your technology
trend awareness skills.
Forums and blogs that are focused on a particular topic or category are one of the best sources of information. You can read the comments of other users to know their opinions and anticipations about the latest trends. In fact, you can express your own opinions, doubts, and queries as well. You can also subscribe to the newsletters of your favorite technology-oriented websites.
Find a technophile, or anyone who works with technology and inspires you, on Twitter or any other social media. Since they are always up on the latest trends in technology, reading their posts on a regular basis will help you improve your technology trend awareness.
Reading about things may be useful, but there is nothing like exploring a topic through discussion. You can meet people with the same level of interest and inquisitiveness for technology as yours, share ideas with them, and gain knowledge from their experiences. This is especially helpful if the people you meet or the spokesperson of the seminar belong to a different company, field, or industry.
